Due to the stakes, a leak should have meant reduced sales, but instead, the album managed to still gross Tyler’s highest opening week sales and Billboard Chart position at that point in his career. Usually, when a leak occurs, artists and their teams become reactive in order to retain some control, however, Tyler and his team didn’t react, and later on when the music dropped, it proved to be a positive decision.įollowing on the heels of his lukewarmly received third LP, ‘Cherry Bomb’, anticipation for ‘Flower Boy’ was quite high amongst his dedicated fan base and within hip-hop listener circles.
Instead of going into panic mode and bringing up the release date, the American artist barely even acknowledged the leak, continuing with his rollout as though every step of his plan had remained intact.
Ten days before release, Tyler, the Creator’s fourth studio album, ‘Flower Boy’, was leaked to the Internet in its entirety.
